Here are some 10 points that might answer as to why we love apple products so much despite of their less features and functionality
1)Whatever features apple provides in their devices work perfectly in contrast to its competitors who provide twice as more features but not half of them work properly
2)Seamless interface: You will hardly find apple products freezing or shutting down
3)Responsive system: apple products like iphone or ipod touch respond quickly on one touch making it easier for the users to use the devices more comfortably
4)Finishing touch:apple not only focusing on quality but also on the smooth design which compells the consumers to buy its products inspite of being twiceas much expensive as compared to other devices
5)Rich Packaging:Apple packs its products very carefully such that everything all the accessories packed in a plastic wrapper.
6)Cool website:The best selling tactic that apple has is its website, te website is so beautifully designed that mostly we have not even seen the product and you start loving it.
7)Service and support:Even after buying the products like iMac or a macbook apple does not leave their customers on their own, people who are not familiar with how to use an these these products are provided with a training course (although apple charges extra for these services)
8)online shopping:Ecommerce of this company is very good as it allows customers to purchase its products online through credit card payment and assures timely delivery for the same most of the companies do not focus much on this aspect.
9)Target audience:The apple markets its products in such a way that it attracts the target audience that is those people who are really interested in buying its products and are ready to shell out big bucks .
Out of these many of them are also the reasons why apple is successful even after having a very small share in the market compared to microsoft and other companies.
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